Keyword Index

A

  • Amount of Knowledge The Relationship between amount of Knowledge and usage of information technology with performance of sports coaches (public and championship) [Volume 1, Issue 1, 2025, Pages 91-104]

B

  • Brand Perception The Impact of Digital Advertising on Sports Product Purchase Intention: The Mediating Role of Brand Awareness [Volume 1, Issue 1, 2025, Pages 158-177]

C

  • Customer Comparison of shopping behavior model of online and offline sports goods customers [Volume 1, Issue 1, 2025, Pages 18-34]
  • Customer Engagement The Impact of Digital Advertising on Sports Product Purchase Intention: The Mediating Role of Brand Awareness [Volume 1, Issue 1, 2025, Pages 158-177]
  • Cyberloafing Investigating the relationship between cyber loafing and job performance of employees of sports offices in Mazandaran province [Volume 1, Issue 1, 2025, Pages 138-157]

D

  • Digital Marketing The Impact of Digital Advertising on Sports Product Purchase Intention: The Mediating Role of Brand Awareness [Volume 1, Issue 1, 2025, Pages 158-177]

E

  • Efficiency Enhancing Thran municipal sports organizations' performance by optimizing digital platform functionalities [Volume 1, Issue 1, 2025, Pages 50-75]
  • Empowerment The effect of information technology capabilities on innovation: the mediating role of empowering employees of sports and youth departments [Volume 1, Issue 1, 2025, Pages 1-17]

I

  • Information Technology The Relationship between amount of Knowledge and usage of information technology with performance of sports coaches (public and championship) [Volume 1, Issue 1, 2025, Pages 91-104]
  • Information technology capability The effect of information technology capabilities on innovation: the mediating role of empowering employees of sports and youth departments [Volume 1, Issue 1, 2025, Pages 1-17]

K

  • Keywords: digital platforms Enhancing Thran municipal sports organizations' performance by optimizing digital platform functionalities [Volume 1, Issue 1, 2025, Pages 50-75]

M

  • Mazandaran Investigating the relationship between cyber loafing and job performance of employees of sports offices in Mazandaran province [Volume 1, Issue 1, 2025, Pages 138-157]

O

  • Offline Comparison of shopping behavior model of online and offline sports goods customers [Volume 1, Issue 1, 2025, Pages 18-34]
  • Online Comparison of shopping behavior model of online and offline sports goods customers [Volume 1, Issue 1, 2025, Pages 18-34]
  • Online Marketing The Impact of Digital Advertising on Sports Product Purchase Intention: The Mediating Role of Brand Awareness [Volume 1, Issue 1, 2025, Pages 158-177]
  • Organizational Performance Enhancing Thran municipal sports organizations' performance by optimizing digital platform functionalities [Volume 1, Issue 1, 2025, Pages 50-75]

P

  • Performance The Relationship between amount of Knowledge and usage of information technology with performance of sports coaches (public and championship) [Volume 1, Issue 1, 2025, Pages 91-104]
  • Purchase behavior Comparison of shopping behavior model of online and offline sports goods customers [Volume 1, Issue 1, 2025, Pages 18-34]

S

  • Scientific Publications An Analysis of Sports Tourism Based on Approaches and Trends [Volume 1, Issue 1, 2025, Pages 194-217]
  • Scientometrics An Analysis of Sports Tourism Based on Approaches and Trends [Volume 1, Issue 1, 2025, Pages 194-217]
  • Social Networks The role of marketing based on social networks on brand image and willingness to buy sports products [Volume 1, Issue 1, 2025, Pages 178-193]
  • Sport product Comparison of shopping behavior model of online and offline sports goods customers [Volume 1, Issue 1, 2025, Pages 18-34]
  • Sport service Comparison of shopping behavior model of online and offline sports goods customers [Volume 1, Issue 1, 2025, Pages 18-34]
  • Sports management Investigating the Relationship Between the Extent of Artificial Intelligence Utilization and Performance Evaluation of Sports Managers [Volume 1, Issue 1, 2025, Pages 125-137]
  • Sports managers' performance Investigating the Relationship Between the Extent of Artificial Intelligence Utilization and Performance Evaluation of Sports Managers [Volume 1, Issue 1, 2025, Pages 125-137]
  • Sports Satisfaction Investigating the level of satisfaction of team and individual sportsmen with sports insurance services using data mining technique [Volume 1, Issue 1, 2025, Pages 105-124]
  • Sports Tourism An Analysis of Sports Tourism Based on Approaches and Trends [Volume 1, Issue 1, 2025, Pages 194-217]
  • Staff of sports and youth departments The effect of information technology capabilities on innovation: the mediating role of empowering employees of sports and youth departments [Volume 1, Issue 1, 2025, Pages 1-17]

T

  • Technology infrastructure The effect of information technology capabilities on innovation: the mediating role of empowering employees of sports and youth departments [Volume 1, Issue 1, 2025, Pages 1-17]
  • Television compare the active lifestyle components of Semiram city based on the amount of use of sports media [Volume 1, Issue 1, 2025, Pages 76-90]

V

  • Visualization An Analysis of Sports Tourism Based on Approaches and Trends [Volume 1, Issue 1, 2025, Pages 194-217]

W

  • Web of science An Analysis of Sports Tourism Based on Approaches and Trends [Volume 1, Issue 1, 2025, Pages 194-217]