Enhancing Thran municipal sports organizations' performance by optimizing digital platform functionalities

Abstract

This study addresses the increasing importance of technology in the field of sports and the challenges faced in implementing and adapting digital platforms to the performance of sports organizations. It aims to clarify how sports organizations can leverage digital platforms. Therefore, the impact of digital platform capabilities on the performance of sports organizations and the mediating role of exploratory, exploitative, measurement, adaptability, and flexibility capabilities have been examined. This developmental and quantitative study was conducted in the Tehran Municipality Sports Organization. The measurement tool was a questionnaire with 38 questions, derived from the (Soldatenko, 2021) questionnaire, which was redesigned and localized for this research. A total of 213 questionnaires were distributed and collected online, which were analyzed using SPSS 26 and SmartPLS 4 software. The research findings indicate that the capabilities of digital platforms have a significant impact on the performance of sports organizations, and this relationship is also enhanced through exploitative and measurement capabilities. Additionally, the findings showed that other capabilities, namely exploratory, adaptability, and flexibility capabilities, although benefiting from digital platforms, do not play a significant mediating role and do not impact the organization's performance in the short term. Overall, this research demonstrates that investing in enhancing digital platform capabilities, particularly in the areas of exploitative and measurement capabilities, can be considered a key strategy for improving the performance of sports organizations. The findings of this study are useful for managers of sports organizations, policymakers, and researchers in making informed decisions regarding the use of digital platforms.