Investigating the level of satisfaction of team and individual sportsmen with sports insurance services using data mining technique

Document Type : Original Article

Authors

1 Assistant Professor of Sports Management at Farhangian University, Tehran.

2 Associate Professor of Management and Planning in Physical Education, Department of Sports Sciences, Faculty of Literature and Human Sciences, Qom University

3 Associate Professor of the Mathematics Department, Faculty of Basic Sciences, Qom University

4 Master’s degree in Leisure Studies and Recreational Sports; Department of Sports Sciences, Faculty of Literature and Humanities, Qom University."

10.22091/its.2025.12111.1010

Abstract

Purpose: Athletes are often exposed to physical injuries, which reveals the necessity of using sports insurance services. Considering the importance of sports insurance in the satisfaction of injured athletes, the present research was conducted with the aim of investigating the level of satisfaction of team and individual athletes with sports insurance services using data mining techniques.

Method: The statistical population of this research was 25,000 athletes in different sports fields in Isfahan, and 384 people were selected as a sample using Morgan's table and sampling was done randomly. The data collection tool was a researcher-made questionnaire, whose validity was confirmed by 12 sports management experts, sports medicine federation experts, and insurance managers, and its reliability was obtained at α = 0.86. Data analysis was done using Spss software version 23.

Findings: The results related to the satisfaction of athletes using sports insurance services and the ease of reimbursing losses to insured athletes showed that athletes were moderately satisfied with sports insurance services.

Conclusion: The results of the present study show that athletes are moderately satisfied with sports insurance services and sports insurers should try to increase the satisfaction of athletes.

Keywords

Main Subjects

Information technology and sports
Volume 1, Issue 1
April 2025
Pages 105-124

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History

  • Receive Date: 12 January 2025
  • Revise Date: 03 February 2025
  • Accept Date: 03 February 2025

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