1
The Physical Education Teacher of Qom Province’s Education Department
2
PhD student in Sports Management, Tarbiat Modares University
10.22091/its.2025.13315.1016
Abstract
The present study was conducted with the aim of compiling and ranking the factors affecting the professional ethics of online sports businesses. The research method was descriptive-analytical, and the statistical population of the study was all experts and activists in the sports sector and sports businesses in Qom province, from whom 360 people were selected as a sample based on available sampling. The measurement tool in this study was a researcher-made questionnaire on the factors affecting the professional ethics of online sports businesses. The face and content validity of the questionnaire was reviewed and approved by experts, and its reliability was reported as 0.97 using Cronbach's alpha. Descriptive statistics (mean and standard deviation) and inferential statistics (Friedman test for ranking components) were used to analyze the research data using SPSS version 24 software. The results indicated that the components of customer privacy, honesty, non-deception, information technology solutions, security, customer satisfaction, social responsibility, effectiveness, marketing, fairness, and reliability are effective in the professional ethics of online sports businesses, and among them, the highest average was related to customer privacy and the lowest was the reliability component. In general, it can be stated that organizations adhering to ethical standards will empower customers, enhance their satisfaction, and achieve a competitive advantage. Therefore, it is recommended that the ten factors influencing professional ethics be considered and incorporated into the training of stakeholders in online sports business.
hedayati, L., & shamansouri, N. (2025). Development and ranking effective components on the professional ethics Internet sports businesses. Information technology and sports, 2(1), 94-106. doi: 10.22091/its.2025.13315.1016
MLA
ladan hedayati; niloufar shamansouri. "Development and ranking effective components on the professional ethics Internet sports businesses". Information technology and sports, 2, 1, 2025, 94-106. doi: 10.22091/its.2025.13315.1016
HARVARD
hedayati, L., shamansouri, N. (2025). 'Development and ranking effective components on the professional ethics Internet sports businesses', Information technology and sports, 2(1), pp. 94-106. doi: 10.22091/its.2025.13315.1016
VANCOUVER
hedayati, L., shamansouri, N. Development and ranking effective components on the professional ethics Internet sports businesses. Information technology and sports, 2025; 2(1): 94-106. doi: 10.22091/its.2025.13315.1016
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