Document Type : Original Article
Authors
1
Graduated with a PhD in Sports Management, Kerman Branch, Islamic Azad University, Kerman, Iran
2
Secretary of Physical Education, Education and Training of Kerman Province
10.22091/its.2025.13064.1015
Abstract
The integration of modern technologies into Iranian sports organizations, despite their transformative managerial and economic potential, faces a variety of challenges and opportunities whose comprehensive understanding requires a coherent and evidence-based analysis. This study, employing a descriptive-analytical approach and utilizing library research and document analysis, systematically examines scientific findings and strategic documents published between 2013 and 2024. Sources were selected based on criteria such as scientific validity, direct relevance to the topic, and novelty, drawn from domestic and international databases and screened using specialized related keywords. In total, 78 sources including domestic and international works were analyzed. Based on the research’s conceptual framework, the findings were categorized into two axes: opportunities and challenges. Key identified opportunities included enhancing financial and managerial transparency, developing revenue streams through technology, improving athlete health via data analysis, and fostering digital engagement with audiences. Addressing challenges such as weak infrastructures, a shortage of specialized human resources, cultural resistance, and limitations arising from sanctions constituted the core of critical findings. Analyses indicate that the success of technology integration depends on the synergy between infrastructure development, human resource training, and policymaker support for local startups; without balance among these factors, the risk of widening the technology gap among different sectors of the country’s sports will increase. Ultimately, the study emphasizes that targeted support for the production of local technology, enhancing digital literacy among members of sports organizations, and formulating comprehensive policies will provide the foundation for sustainable development and digital transformation in the structure of Iranian sports.
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