Abstract: Technological innovations have brought about major changes in the sports industry in recent decades. Sports management, as a complex and multidimensional field, relies on new technologies such as artificial intelligence, data mining, the Internet of Things, and augmented reality to face new challenges and optimize performance. The aim of this study is to analyze the impact of these innovations in improving management processes, improving athlete performance, and enhancing the spectator experience. Qualitative research and document analysis methods were used, and reputable scientific studies from 2020 onwards were analyzed as data sources. The findings show that new technologies such as artificial intelligence improve management decisions and improve athlete performance by analyzing big data. Data mining also provides valuable behavioral patterns for developing efficient strategies. The Internet of Things prevents serious injuries and optimizes resource management by monitoring athletes’ status in real time. In addition, augmented and virtual reality have opened up new horizons by creating interactive experiences for spectators and simulating competition conditions for athletes. At the same time, challenges such as high costs, the need for specialized personnel, and resistance to change are obstacles to the implementation of these technologies. This article emphasizes the importance of investing in education and adopting a technological culture, and considers the correct use of these tools as an effective step towards the sustainable development of the sports industry.
jalili, H. (2025). Review and analysis of technological innovations in the field of sports management. Information technology and sports, (), -. doi: 10.22091/its.2025.12940.1014
MLA
HamiReza jalili. "Review and analysis of technological innovations in the field of sports management". Information technology and sports, , , 2025, -. doi: 10.22091/its.2025.12940.1014
HARVARD
jalili, H. (2025). 'Review and analysis of technological innovations in the field of sports management', Information technology and sports, (), pp. -. doi: 10.22091/its.2025.12940.1014
VANCOUVER
jalili, H. Review and analysis of technological innovations in the field of sports management. Information technology and sports, 2025; (): -. doi: 10.22091/its.2025.12940.1014
)